Most people don't know this, but Aleah was blonde long before she became a hairdresser.

Growing up with Filipino heritage on her mother's side and naturally dark hair, her blonde journey began as a teenager. Years were spent chasing the perfect blonde, learning what worked, what didn't, and what it felt like to sit in a salon hoping someone truly understood her hair.

Long before BLONDE. by Aleah, and even before a career in media, there was simply a woman who loved blonde hair.

That personal journey shaped the colourist she is today.

Aleah understands the excitement of wanting to go lighter, but also the hesitation that comes with it. The fear of damage. The uncertainty of hearing that achieving blonde on naturally dark hair is "not possible." She also knows the difference it makes to find a colourist with the patience, knowledge and expertise to create beautiful blonde while protecting the health and integrity of the hair.

That understanding is at the heart of every appointment.

BLONDE. by Aleah was never created to be just another blonde salon. It's a space where women with naturally dark hair feel seen, understood and cared for, with a thoughtful, personalised approach to colour that prioritises healthy hair above all else.

Because blonde isn't just a colour. It's confidence.

Looking back, it's clear that BLONDE. by Aleah began long before Aleah ever picked up a colour brush.